Privacy Policy

Privacy Statement

At Forces War Records we take your privacy seriously. We are dedicated to looking after your Personal Information in ways that you feel are completely safe and secure, processing it responsibly and complying with relevant data protection laws.

When it comes to your privacy, we will follow these principles:

Simple. We want to make it simple for you to understand how we use your personal data. We aim to use easy to understand the language to describe our privacy policy and processes to help you make informed choices.

Open. We want to be transparent about the personal information we collect, why we collect it and how we process it.

Easy to control. We give you control over the Personal Information you provide to us. We let you choose how and when it is used, shared, kept or deleted.

Our full Privacy Statement is below and we suggest you take the time to read and understand it.

This policy includes:

  • 1. About us
  • 2. Information we collect
  • 3. How we use the information
  • 4. What legal basis’s grounds are we processing the data under?
  • 5. Sharing your information with third parties
  • 6. Sale of the Business
  • 7. Cookies
  • 8. How we protect your data
  • 9. Your rights regarding your personal information
  • 10. Right of complaint to the Regulator for Data Protection
  • 11. How long we hold your data
  • 12. Links to third-party websites
  • 13. Updates to the privacy policy
  • 14. Contacting us


1. About Us

This website is owned and operated by Clever Digit Media Ltd, a company registered in England and Wales under company number 04381547 and with our registered office at 4th Floor, Strand Bridge House, 138-142 The Strand, London, England, WC2R 1HH

CDM Ltd is committed to protecting your privacy. We strictly adhere to the requirements of the data protection legislation in the UK/EU and we are a registered Data Controller - Register number Z7564097. Our VAT number is 811538154.

Our Data Protection Officer will be happy to deal with any queries or requests regarding the data we hold about you. They can be contacted at or by post to Data Protection Officer, CDM ltd, New Hall, Market Place, Melksham, Wiltshire, SN12 6EX.

This email address is strictly for privacy queries (Subject access requests or privacy issues, NOT deletion or unsubscription from emails), no other correspondence will be recorded, actioned or responded to.

For removal or update of your details please contact:


2. Information collection and use

Information we collect about you

When you register on our website or place an order, we collect your name and email address. This allows us to accept & deal with your registration, fulfil your order and send you important service messages.

We collect some information from cookies and similar software which allows us to understand how you arrive on our websites, how you use and navigate & interact with our emails and website.

This information is used to improve our services, design webpages and ensure specific relevant communication to match your needs. We obtain some information from Google Analytics also.

Information you provide to us

Your information is always totally secure with us.

If you create an account with us we will only collect that information which is essential to you having an account with us, this will consist of:

Registered name, email address (and, where applicable -IP address only).

If you have purchased any physical goods which have to be delivered to you: Your delivery address.

We do not collect sensitive information (also known as special categories of information) about you and only retain information to fulfil our contractual & legal obligations with you.

On certain parts of the site we might occasionally allow you to make comments or add information, for the avoidance of doubt under no circumstances should you place personal or contact details anywhere on the website where another user might see it.

Clever Digit Media accept no responsibility for users personal or contact details shared in this way and regard any such sharing as a breach of these terms.


3. How we use your information

We use your personal information for several purposes including

  • To manage the website (including your account);

  • To process orders and provide our services, goods or online content, to provide you with information about them and to deal with your requests and queries.

  • To make you special offers or/and selected promotions which may be of interest. 

  • For administration purposes. E.g. to contact you regarding goods or services ordered, to let you know that a service or online site has been suspended for maintenance if your subscription is about to expire to ask if you wish to renew it, or if your account has become dormant to ask if you wish to retain the account before we close it.

  • To provide advanced website features to you and others.

  • We use IP addresses and device identifiers to identify the location of users, to establish the number of visits from different countries and to personalise content and emails and to fulfil any obligations we have under the EU VAT allocation regulations.

  • For analysis and research to improve our services and goods offered.

  • To improve your search results, helping you find things more easily.

  • To provide personalised communications (more details below).

  • Where we provide personalised services, we may analyse the information you supply, as well as your activity on our services, so we can offer a much more relevant service to you.

  • To show you relevant advertising on third-party sites (e.g. Facebook and Google). Some third-party sites allow you to request not to see messages from specific advertisers.


Types of messages

Service messages


We send service emails to you to administer the service.

Service emails include registration and payment confirmations and emails that provide useful information about how to use a service or feature when you sign up or start using the website. We may also send you a service email if we make a fundamental change to the website, or to our terms & conditions that we think we need to make you aware of or to let you know important information about your account.

Because these are essential to the provision of the website's service these cannot be switched off.

Optional Service messages

We send out personalised name match notifications when we’ve uploaded a new record that matches your saved searches, these are enormously useful and can be tailored by you by logging into your account and selecting various information groups to allow this service to filter results of new records to you.

Alternatively, these can be switched off either individually, in groups or entirely at any time. 

Marketing messages


We use your email address to update you on new products, services and subscription offers. We will only contact you with your consent.  You are always entitled to withhold this consent and refrain from receiving such communications by updating your email preferences on your profile page or contacting our support desk to do this for you.

You can also update these options at any time

by logging into your account and adjusting your preferences, or by contacting us on our webpage,

by utilising the ‘live support facility’, by direct email at


by post to CDM ltd, New Hall, Market Place, Melksham, Wiltshire, SN12 6EX.

We will always provide you with a way of opting out of receiving future marketing messages from us each time we send them to you.


4. What legal basis are we processing the data under?

There are some grounds we process your data under. These are:

  • Contractual – we need the information to perform the contract for goods or services you have requested/ordered including payment, delivery etc.
  • Legal – should we be legally required to contact you concerning a purchase or service.
  • Legitimate interest – this means the processing is in Clever Digit Media’s interest. It allows us to manage the customer relationship effectively and efficiently and improve the goods and/or services we provide by better understanding how our online provisions are used and which goods are popular with which groups of individuals.
  • Consent – where you have given us consent to market to you.


5. Sharing your information with third parties

In the case of additional services and the provision of certain goods, we may from time to time have to provide your personal information to third parties to provide you with those specific goods/services.

These third-party providers include payment processors and providers of card validation services, delivery services (where physical goods are to be sent only).

Payment processors do not process your personal data at any time, nor does CDM ltd process your payment details since all payments are made via a secure payments page visible only to the user and payment details processed only by the authorised payments processor.

This is necessary for the performance of the contract. We do not keep a record of your credit or debit card details in our systems. Our payment processors do not decide what is done with your data and only process it on our behalf.

We will disclose your personal data to comply with any legal obligation, but only after we have verified the requestor is legally entitled to ask for such.

6. Sale of the Business

If we undergo re-organisation or are sold to a third party, you agree that any personal information we hold about you may be transferred to that re-organised entity or third party.

7. Cookies

This website uses cookies. For more information about what cookies are, what we use them for and how you can delete them, please read our cookies policy.

We do collect some information from cookies and similar software that allows us to understand how you arrive on our websites and use and navigate around them so we can improve the sites. We obtain some information from Google Analytics.

8. How we protect your information

We follow very strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access to, and loss, misuse or alteration of your personal information following UK data protection legislation. These include firewalls, encryption of data and virus-checking procedures.

You are responsible for keeping secret any confidential passwords or other login or access details that you select or which we allocate to you. While we take steps to ensure the security of your information, there is a risk that any information transmitted over the Internet and stored on a computer may be intercepted or accessed by an unauthorised party. If you think that someone has accessed your information held by us without your permission or gained unauthorised access to your login details, you must notify us at

We also recommend that if you use a shared computer or a computer in a public place such as a library that you close your browser completely when you have finished your session.

9. Your rights regarding your Personal Information

Under Data Protection law, you have several rights concerning your personal information, which are:

  • Correcting your Information

You are entitled to have your personal information updated to ensure it is up to date and accurate. To maintain the accuracy of the information we hold, you can update your personal details through your ‘Your Profile’ page or by sending us an email to

  • Withdrawing Consent

You have the right to withdraw your consent to any processing that is currently being done under your consent, such as marketing. Consent can be withdrawn by updating your preferences in the email preference centre or through ‘Your profile’. You can also email to

Obtaining a copy of your Information

You have the right to receive a copy of the personal information we hold about you. You can do this by contacting the support team here:

and logging into your registered account.

You must log in to your registered account for us to verify the person asking for your personal information is you & therefore legally entitled to request and receive such.

  • Deleting your information

You can request that we delete personal information in certain circumstances. These will be specific to each case. You can do this by contacting from the email address attached to your account, providing the full name and email address attached to your account.

  • Data Portability

You have the right to ask us to transfer the personal information that you have given us to another controller.

  • Restricting Processing

You can request a restriction on the processing of your data in some limited circumstances.

E.g. data accuracy

You can do this by contacting the support team here:

and logging into your account, providing the full name attached to your account.

  • Right to object to Processing

You have the right to request that we stop processing your data for marketing purposes and in other limited circumstances such as asking us not to process your data by wholly automated means or not to analyse your information for targeted content etc. (also known as profiling).

You can action any of these rights by contacting our Customer Support Team or by contacting us by email at

or by post to

The Data Protection Officer, Clever Digit Media Ltd, New Hall, Market Place, Melksham, Wiltshire, SN12 6EX.

10. Right of complaint to the Regulator for Data Protection

The data protection laws in the UK are regulated and enforced by the Information Commissioner’s Office (ICO). Each individual has the right to raise a concern/complaint to the ICO if they have any concerns about how their personal information and/or privacy is treated. You can do this via the ICO’s website, follow the links or have an online Live Chat.

Call the ICO helpline on 0303 123 1113


Postal address: Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow, Cheshire,


11. How long we hold your data for

Some of the information you provide to us will be necessary to carry out repeated tasks, such as verifying your identity or payment details when signing in to use an account, providing our services to you or when you are using an online checkout.

We will keep this information for as long as you remain a registered user of any of our sites and for so long as reasonably necessary.

After this time, we may need to hold your personal data to meet our financial obligations or identify or resolve issues or causes of action.

If your account is inactive for more than six years and you are no longer paying for a service, we reserve the right to delete any information you have provided to us.

We may send an email to the address attached to your account before deleting the account in case you wish to retain your account with us.

12. Links to third-party websites

Our website contains links to other websites belonging to third parties which are not covered by this privacy policy. If you want to go through to a third-party website, please make sure that you read the privacy policy for that website.

13. Updates to this policy

We may update this policy at any time without notice.

Privacy statement last updated 9th February 2022

14. Contacting us

If you have any questions about privacy please contact us at:


Post: Data Protection Officer

Clever Digit Media Ltd

New Hall, Market Place, Melksham, Wiltshire, SN12 6EX

This email address is strictly for privacy queries (Subject access requests or privacy issues, NOT deletion or unsubscription from emails, no other correspondence will be recorded, actioned or replied to.

For the avoidance of doubt:

GDPR/DPA personal information requests can only be for information strictly defined as personal data, no other information will be supplied on any request

Personal data we may carry is limited to:

User registered Names, the user's registered email addresses, physical location address/telephone number (where temporarily stored for delivery of goods only).

All Subject access requests via third parties will result in an email containing the data requested being sent directly to the data subjects email address as registered with us, this fulfils our legal obligations and secures your information from being shared incorrectly.

At no time will we repeat a disclosure via any 3rd party even if authorised by the data subject.

Clever Digit Media reserves the right (Under section 53 of the data protection act 2018) to refuse to supply data from any requests which we believe are duplications of previous requests (i.e. no other data can reasonably be disclosed than that which has already been done so by a relatively recent previous official request), In such cases, CDM Ltd may delete the account and subject data without warning.



For removal or update of your details please contact:







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